Pastor Dashboard
Acquisition funnel from ad spend to guest assimilation
Acquisition
$14.48
Ad Spend
Rolling 5-day, all campaigns
11
Leads
Attributed Plan Visits
14
Plan Visits
Total submissions
Attendance
0
Planned
Confirmed visits
1
Attended
Checked in
13
No Shows
Missed after Sunday
0
Unknown
Confirmed + upcoming
Conversion
78.6%
Lead → Plan Visit
Attributed ÷ total
7.1%
Plan Visit → Attended
Attended ÷ plan visits
9.1%
Lead → Attended
Attended ÷ leads
Assimilation
1
First-Time Guests
0
Follow-Up Completed
Thank-you sent
0
Second Visits
Return visits detected
Return Visit Funnel
First Visit1
Follow-Up Sent0
Return Invitation Sent0
Return Intent0
Second Visit0
Based on 1 first-time guest
Efficiency
$1.32
Cost Per Lead
Spend ÷ leads
$1.03
Cost Per Plan Visit
Spend ÷ plan visits
$14.48
Cost Per Guest
Spend ÷ attended
Campaign Drill-Down
Campaign Drill-Down
Click a campaign to see ad-level performance and attributed guests